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Experience marketing in building the image of Expo participants

Experience marketing in building the image of Expo participants

Expos provide favourable conditions for triggering the senses and creating memorable experiences. The face-to-face contact established by exhibitors and visitors, and the high diversification of means of expression in “live” demonstrations allow the creation of a very unique offer that can lead to success in experience marketing. At a time when lives are becoming faster and people are confronted with more and more stimuli, those who design Expo pavilions need to understand what is encapsulated in visitor experiences and what are the determinants for effective activities based on experiences.

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