Belgium has always been an outstanding protagonist of World Expos. It has organized Expos in its different cities and has participated with magnificent pavilions at exhibitions abroad.
At the same time, Belgian companies have been able to showcase their expertise and their products at many world and international exhibitions. It is within this context that the Federation of Belgium Enterprises (FEB) held on February 9th a round table dedicated to the participation of its members in future Expos. The event brought together Belgian companies, representatives of regional export and investment agencies, of the Food Industry Federation (FEVIA) as well as representatives of the BIE, of the Italian Business Confederation Confindustria and the Commissioner General of Belgium at Expo Milan 2015.
It is, indeed, the next World Expo in Milan, which has been at the heart of the debate, due to the intensive program of B2B seminars, which has been planned by the regional agencies in the Belgian Pavilion at Milan. There will be, of course, the promotion of traditional products, such as chocolate and beer (according to FEVIA statistics, the export of Belgian chocolate to China doubled in the period 2010-2013 after World Expo Shanghai). At the same time, an important place will also be given to sustainable eco-solutions in the agro-food sector, to biotechnology, to major issues on the international agenda related to nutrition, to investments and tourism.
The event highlighted that the upcoming Expos in Astana in 2017 and in Dubai in 2020, could also become soon a topic of discussion for the Belgian companies.