Malaysia: The confluence of heritage, diversity and progress

Malaysia: The confluence of heritage, diversity and progress

In a fiercely competitive global marketplace, a nation’s brand image can be one of its highly valued assets or a devitalising disadvantage. How quickly a country is able to find a niche and succinctly position its brand compellingly to a global audience can have a weighing impact on its overall success and future sustainability. Given the rapidly evolving global landscape propelled by technological advancement and changing societal values, Malaysia has proven to be not just an adaptable but also a dynamic player, learning and growing from its engagement with the rest of the world to build its central identity premised on a powerful confluence of heritage, diversity and progress.

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