In Focus

Kreingkrai Kanjanapokin
Creative Director for the concept and the management of the Thailand brand at Expos in the past decade

Before people throughout the world can see Thailand through their own eyes as a country blessed with pristine seaside destinations, flavoursome cuisine, a truly-beautiful culture, and the Thai hospitality reflecting the country’s famous nickname, “The Land of Smiles”, it requires effort and dedication to communicate our stories. Multifaceted tales about Thailand, such as our culture and arts, our talk-of-the-town happenings, our country’s milestone projects, as well as our Thai livelihood, should be shown and told to the world in as many ways as possible. A fruitful way to promote the Thailand Brand is to take the centre stage at Expos. These extensive International Exhibitions have been serving as an extraordinarily impactful platform for Thailand to communicate with people from around the world and to gain massive brand exposure for over a century until now.

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Qu’est-ce qui pousse un touriste à choisir la Suisse comme destination, un client à acheter un produit « Swiss made » (Fabriqué en Suisse), un homme politique à soutenir un accord ...
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New Zealand’s participation in Expos has not only given the country a platform to share its culture and values with the world, the stories we have told at Expos have helped to shape New Zealand’s ...
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In a fiercely competitive global marketplace, a nation’s brand image can be one of its highly valued assets or a devitalising disadvantage. How quickly a country is able to find a niche and ...
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Depuis son accession à l’indépendance en 1962, l’Algérie compte dix participations aux Expositions Universelles et Spécialisées dont neuf avec pavillon et une (à l’Expo 2005 Aichi au ...
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Floriade Expo 2022 Amsterdam-Almere will open its gates to the public in less than a year under the theme “Growing Green Cities”. As preparations gather pace on the site, the Floriade’s ...
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On 1 October 2021, Expo 2020 Dubai will open to the public, embarking visitors on a discovery of its theme, “Connecting Minds, Creating the Future”, through educational and immersive exhibitions ...
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World Expo 2025 Osaka, Kansai will open to the public in 1,500 days, embarking millions of visitors on a six-month discovery of its theme “Designing Future Society for Our Lives”. On this ...
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On 4 February, the United Nations and countries around the world are marking, for the first time, the International Day of Human Fraternity. Maher Nasser, the Commissioner-General of the United ...
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Never more so than today has the world required refreshed and optimistic social capital as a way of bridging the divides between us, celebrating our culture, and collectively tackling global issues. ...
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