For participating countries, World Expos are major platforms for national branding, offering a unique opportunity to showcase themselves to a large public audience. With almost two years until the next World Expo in Dubai, the BIE interviews Ambassador Nicolas Bideau, Head of Presence Switzerland, Dietmar Schmitz, Commissioner General for Germany at Expo 2020 Dubai, and Dr. Jian (Jay) Wang, director of the USC Center on Public Diplomacy, to gain three different insights into nation branding at World Expos.