In Focus

Marcin Gębarowski
Associate Professor, Faculty of Commodity Science and Product Manage-ment/Department of Process Management, Cracow University of Economics

Expos provide favourable conditions for triggering the senses and creating memorable experiences. The face-to-face contact established by exhibitors and visitors, and the high diversification of means of expression in “live” demonstrations allow the creation of a very unique offer that can lead to success in experience marketing. At a time when lives are becoming faster and people are confronted with more and more stimuli, those who design Expo pavilions need to understand what is encapsulated in visitor experiences and what are the determinants for effective activities based on experiences.

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Preparations for Expo 2020 Dubai are continuing as the world faces an unprecedented health crisis. While the impact of the Covid-19 pandemic is affecting people’s lives in many different ways, ...
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The impact of the Covid-19 pandemic is changing lives around the world and raising important questions about what kind of future is best for the planet and for humankind. World Expo 2020 Dubai – ...
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In recent years, creating an urban legacy has gradually become the focus of event-led development or regeneration in cities. World Expo 2010 Shanghai, held under the theme “Better city, Better ...
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Expo 2005 Aichi was an epoch-making World Expo in every aspect, as it sought innovative solutions for various issues in society, in line with the aims of Expos and the BIE. Through innovative ...
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World Expos are more than a platform for nations to promote their cultures and innovations; it is a stage for public engagement on a grand, global scale. They are by design to provide a ...
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Dubai and the United Arab Emirates will be on the global stage when Expo 2020 Dubai – the first World Expo in the Arab world – opens to great anticipation. At the heart of the Expo, the ...
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Some of the greatest successes in the history of national projection overseas have been accomplished by Expo pavilions: Finland’s presence at the Expo 1900 Paris was a spectacular ‘coming out ...
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The Republic of Korea has hosted two Specialised Expos, officially known as International Recognised Exhibitions. These Expos have the power not only to create a strong impetus for local development, ...
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Throughout their entire 160-year plus history, World Expos have been catalysts for change, showcasing ground-breaking innovations that still impact the world today and sparking discussions that have ...
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