Austrian-Australian architect, illustrator and set designer Joseph Urban takes the ‘U’ position of Expo Architects for his contribution to World Expo 1933 Chicago. Already known around the world for his vivid creations – including Austria’s pavilion at Expo 1904 St. Louis - Urban created Expo 1933’s dazzling exterior colour scheme and devised its lighting strategy, an essential aspect of the Art Deco style that was the hallmark of the event.
Sustainable architecture and the passive house concept are undoubtedly subjects of priority among urban planners and architects in the 21st century. But long before concerns about reducing emissions and minimising energy use, one of the first concept homes integrating sustainable design was showcased at Expo 1933 in Chicago.
Built in the backdrop of the Great Depression, the House of Tomorrow, designed by American modernist architect, George Fred Keck, was presented at the “Century of Progress Exhibition”. It was a vision of what the future could offer and is considered as a pioneer in modern housing solar design.
Opening a World Expo is always a special moment as it marks the starting line for an event that will go onto attract millions of visitors from across the world. In 1933, Chicago wanted something electrifying to mark the opening of its “Century of Progress” Expo, a way to signal to participants and visitors how far the city had come since its establishment 100 years earlier.
While focused on technical innovation and the achievements of science and industry, Expo organisers also wanted to pay tribute to history, and notably to Expo 1893 – the World’s Columbian Exposition that was held in Chicago 40 years earlier. From these two considerations, a unique idea was born: to light up the Expo site using a beam of light that first left a star in 1893.