Inside Expo – the inspiration behind Latifa and Rashid

Inside Expo – the inspiration behind Latifa and Rashid

In the latest episode of Inside Expo, Expo 2020 Dubai’s podcast, learn how the Expo’s mascots - Latifa and Rashid, their robot guardians Opti, Alif and Terra, and Salama the Ghaf tree – came to life.

Tracing the history of Expo mascots dating back to ‘Seymore D. Fair’ at Specialised Expo 1984 New Orleans, the episode recounts the story behind the mascot family and the inspiration coming from a Ghaf tree located on the Expo site. The Executive Creative Director of the Expo, Amna Abulhoul, further explains how her aim for the mascots was to showcase the UAE’s heritage while inspiring and educating children with dedicated stories and shows.

Learn more about the Expo mascots and follow their adventures on the Expo 2020 Dubai website.

Inside Expo is a podcast series by Expo 2020 Dubai and produced by Kerning Cultures Network.

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