Expo 1889 in Paris is most famous today for the Eiffel Tower, but it was equally a major gathering of inventors, producers and artists from across the globe. While earlier Expos had mostly focused on manufactured products and machinery, by 1889 there was increased interest in other sectors, notably food and beverages, including beer.
At Paris’ first Expo in 1855, samples of beer were presented, but exhibitors did not take part in competitions. The widened scope of Expo 1867 allowed brewers to increase their presence, with 40 exhibitors showcasing their selection of beers. By the time of Expo 1878, this participation doubled, featuring mostly French and Belgian beer producers as well as a growing contingent from the United States.