With Expos serving as a showcase for the creativity and technological innovation of their participating countries, pavilions provides an ideal element to combine both unique design and technical prowess. Such was the case with Germany’s pavilion at World Expo 2015 Milan, which boldly incorporated organic photovoltaics (OPV) – an exciting and rapidly developing form of solar power – into the structure of its “Field of Dreams” themed pavilion.

Heralding the “World of Tomorrow”, World Expo 1939 New York introduced the public to a wide range of consumer goods, offering a modern new era of accessible comfort. Among these new products were nylon stockings, an innovative item of clothing that went on to revolutionise wardrobes and fashion.

Without mobile phones, modern society would not be the same. Fifty years ago, visitors to World Expo 1970 Osaka had the first opportunity to discover what this technology offered, giving them a glimpse into a much more connected – and mobile – future.

In a world in which images and videos can be shared instantaneously to an unlimited audience, it is difficult to imagine how events were communicated and consumed by the public without modern technology. In the case of live television broadcasting, a major milestone was made with the first live address on the occasion of the opening ceremony of World Expo 1939 New York.

Expos create opportunities for businesses to stand out. They provide a unique platform to showcase new products, to measure up the competition, to be in direct contact with consumers and to test new tactics. For one particularly well-known company – Heinz – three Expos in the late 19th century marked the expansion of the small-scale family firm to a global player.