Expos create opportunities for businesses to stand out. They provide a unique platform to showcase new products, to measure up the competition, to be in direct contact with consumers and to test new tactics. For one particularly well-known company – Heinz – three Expos in the late 19th century marked the expansion of the small-scale family firm to a global player.
Time capsules, those repositories of artifacts concealed for the future, have a long association with Expos. A project in Seattle this year is inviting people to continue a capsule tradition at the Space Needle on the site of World Expo 1962 - Seattle’s Century 21 Exposition.