Johnny is the Founder and Editor of Spoon & Tamago. Raised in Tokyo, based in Brooklyn.
Earlier this week Osaka announced that they had chosen a bizarre, googly-eyed character as their logo for the upcoming Expo 2025 Osaka Kansai. And over the next 24 hours the Japanese public reception appeared to shift from utter confusion to disgust and then to adoring the little red creature. The public quickly warmed to Inochi no Kagayaki-chan, an endearing nickname borrowed from the Expo’s theme (in English - "Designing Future Society for Our Lives"), and opened their arms to it. From illustrators and bakers to knitters and even monks, remix culture quickly set in and social media has been buzzing with creations. Below are some of our favorites at Spoon & Tamago: