With its theme "Producing and nurturing in another way", France will showcase, at Expo Milano 2015, tangible solutions to improve food security. Based on 4 pillars, the French theme will focus on the importance of international cooperation.
1st pillar: food production through progress
"To feed 9 billion people by 2050, we will have to increase food production by 60%. It will take economic strength and scientific research. In this context, progress will be essential to find new solutions and implement new production models. France has a crucial role to play in this area » explains Alain Berger, Commissioner General of the French Pavilion.
2nd pillar: Sustainability
Food production must respect our planet and maximize its natural potential. Agroecology, water management, waste management, are essential elements that will be highlighted in the pavilion.
3rd pillar : International cooperation for food self-sufficiency
"Even though France exports food, we certainly do not want to be the world's breadbasket. Countries should develop their ability to be independent. This can only be achieved through the transfer of technologies, training programs and logistical support, as well as through the fight against poverty and the organization of international markets. » says Alain Berger.
4th pillar: Quantity rhymes with quality
To reach food and water safety, nutritional balance, and make sure eating is a source of pleasure, the quality of the food is as important as quantity.
The French pavilion : Inspired by market architecture
In an increasingly urbanized world, the challenge of bringing food to cities will grow. In reference to this issue, the design of the French pavilion draws its inspiration from the market hall as a symbol of the place where producers and consumers meet. "When thinking about the form to give to this market hall, we asked ourselves about the specificities of the French territory. We realized it was the diversity of its landscapes. We then conceived the market hall as a piece of landscape that would have been flipped over. This is why the forms of the pavilion are so free. Everything is made of wood thanks to the innovative firm Simonin. The advantage of wood is that we will be able to completely disassemble and reassemble the pavilion after the end of the Expo " explains Anouk Legendre, architect of the pavilion.
The visitor experience: from farmer to consumer
"The architecture of the pavilion and its scenography were designed in a holistic way, for an immersive visitor experience," shares Adeline Rispal, designer of the pavilion. The visitor will embark on a journey from field- where food is produced- to market- where it is consumed. While they wait to enter the pavilion, visitors will discover different types of agricultural landscapes such as cereal crops, vegetable crops and polyculture. The experience will be very interactive, and not only thanks to digital technologies. Young farmers will be walking around, sharing information and ideas with the public. Once inside the pavilion, at the heart of the market, visitors will learn about the 4 thematic pillars on screens placed under the arch of the pavilion. There will also be fruits and vegetables on stands like in any market, as well as a bakery, a shop and a restaurant.
For more information on the French pavilion, visit the official site.