Russia’s bid is for a World Expo in the city of Ekaterinburg between 2 May and 2 November 2025 under the theme “Changing the World: Innovations and Better Life for Future Generations”.
All information is provided by the candidate.
The theme, “Changing the world: innovations and better life for future generations”, expresses the global need for renewed and responsible reflection on our world and the challenges we face, by selecting people and innovation as drivers of transformation to improve quality of life.
It is a prism through which to interpret the conceptual triad - people, innovation and quality of life – and its roles, through interrogation and analysis. Three concepts that are as complex as they are vast and capable of being approached from an infinite number of perspectives.
Indeed, the theme is multi-faceted and encourages interdisciplinary self-exploration as a result of the impact it has on such varied spheres of life as the environment, sustainable development, tech innovations, education, work, health, social progress, the economy, security, wellbeing, leisure, sports and the arts.
Finally, it raises a discussion about what quality of life is, and how innovation can improve it from a variety of perspectives.
Russia’s proposed location for World Expo 2025 is in the western part of Ekaterinburg on the picturesque bank of the Verkh-Isetsky Pond. This is near the municipal centre of the city and the boundary between the European part of Russia and Asia.
The development plan for the proposed site is consistent with the master plan for the city. Indeed, the World Expo is a powerful incentive for the complete realisation of the development project, including various transport infrastructure projects and upgrades.
Ekaterinburg is located in the central part of the Eurasian continent, on the border of Europe and Asia. The city is located on the eastern slope of the Ural Mountains, in the valley of the Iset River, a tributary of the Tobol River. Ekaterinburg municipality covers an area of 1,143 hectares.
The central location of the city has determined its key role in the European-Asian transport and trade system, which has contributed to the development of Ekaterinburg as a major centre of transport, distribution, trading and intermediation on both a regional and international level.
Its favourable economic and geographical position and high potential in terms of industry, academia, labour, engineering and culture enables Ekaterinburg to perform important geopolitical functions.
The city's distance from key Russian, European and world centres has complicated the inclusion of Ekaterinburg in the world economic system, but the impact of this factor is becoming less and less significant due to the development of information technology.