Expo Blog

The Expo Blog is a space for posts on the history, themes, legacies and experience of Expos. It includes articles from the BIE and external contributors.

 

Urso Chappell is a San Francisco-based designer, writer, and consultant. Born on the former site of the 1904 World's Fair in St. Louis, he has attended nine expos thus far. In 1998, he founded ExpoMuseum.com. As a designer, he was the winner of Expo 2005's Linimo Design Contest in 2004. He has reported on various expos and consults for future expos and expo bids.

The World as We Want It: The Expo as Experiment

As a child, visiting relatives in St. Louis, Missouri here in the United States, I’d often hear references to the 1904 World’s Fair that was held there. Officially known as the Louisiana Purchase Exposition, Americans have tended to use the term “world’s fair” much in the same way that we refer to football as “soccer.”

I’d later find out that not only did my great-grandmother attend the world’s fair, but I discovered that the hospital I was born in was on land that was part of the site. For folks in St. Louis, the event is still an important part of the city’s identity. It not only helped St. Louis shape its identity, but pointed the way forward for the city and the nation.

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