Project Director Stimac made a presentation on the progress in the Expo preparations highlighting some key features of the project such as the Floriade Global Dialogue, the Innovation Centre, the comprehensive cultural events program and the Business-to-Business program.
The Expo is located at the very heart of the second horticultural area of Netherlands. The Floriade Park covers 66 hectors and comprises 5 themed areas separated by wooden zones. A total of 37 international participants and 45 national participants are currently registered to join the Expo.
Project Director Stimac explained that the development of the Park is proceeding in accordance with the project planning. The Villa Flora, one of the iconic structures of the Floriade Park and an indoor exhibition building, was completed in September and is now ready to host the exhibitions of participants. The Innovation Complex, which will serve as the entrance to the site and as a convention center, will be available from December.
Villa Flora
Innovation Complex
The Floriade Dialogue has been held since 2009 on different themes related to the Floriade 2012 and may become a model of global dialogue, cooperation and exchange of ideas for future horticultural Expos.
• 2009 "The Structure of a Living City"
• 2010 "Water"
• 2011 "Food/ Energy"
• 2012 "The Living City",
The innovation cluster is another important element established by the Floriade organizers to promote science and innovation. The greenhouse technology, which will be presented at the Floriade within this framework, involves a multidisciplinary approach and cooperation between universities and industry.
The Business-to-Business program facilitates contact and exchange between businesses in this field from the various participating countries. An extensive cultural program, including regional and international culture, street entertainment, educational activities and children's programs will be available during the Expo.
Theatre
Secretary General Loscertales exchanged with the organizers also on other topics such as the Special Regulations of the EXPO, the Opening Ceremony, the National Days of participating countries, and the upcoming participants' meetings. He commended the organizers on their work and underlined the importance of giving visibility and creating the branding of these types of events.
The meeting was followed by an all-around visit of the Expo site and of the Floriade 2012 Preview Centre.
Vicente G. Loscertales, Secretary General of the Bureau International des Exposition (BIE) is visiting the Expo site with Floriade organizers
The Floriade 2012 Venlo Horticultural Expo will open from April 5th to October 7th in 2012.
Read More:
Official Website of the Floriade 2012, World Horticultural Expo, Venlo
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