Belgium - Europe - "The Brain Cell"
Commissioner-General of Pavilion: Leo Delcroix
Architect: Conix Architects, Interbuild (construction), and Realys Group (design)
Design: The Pavilion of Belgium – Europe will be a two-story, 5250m2 rectangular building, with an outsized “brain cell” as the centerpiece. The European Union will have a 1000m2 exhibition space on the ground floor, using multimedia means to showcase European cities. The exterior of the pavilion will be composed of a transparent glass façade and three covered façades made from stretched metal plates.
Concept: The Brain Cell concept is meant to evoke Belgium’s artistic richness and its scientific achievements, which the country prides in as having contributed to the development of its cultural and intellectual heritage. For Belgium – with its influence of Latin, German, and Anglo-Saxon traditions—“centrality” has always been fundamental aspect of its identity, and the Brain Cell concept is also an allusion to this. The pavilion highlights Belgium’s role as a European hub, housing institutions such as the European Parliament, the European Commission, and NATO. The pavilion will, furthermore, aim to reflect the elements considered key ingredients for the prosperous development of Belgium and of Europe: diversity of the people coming together, a tradition of social tolerance, and a balance between collective necessities and individual aspirations.
For more information, please visit: http://shanghaiexpo2010.be/ (official website of the Pavilion of Belgium - Europe)
(Content also taken from EXPO Shanghai official website – www.expo2010.cn)








